Secured 185 pieces of earned coverage including 58 on-message placements, generating $4.81M in ad value equivalent and reaching over 519.53M unique visitors. Q4 was a breakout period with 73 mentions and $2.86M AVE, driven by the audrai launch and global hires release. Coverage spanned Adweek, Digiday, Campaign, MediaPost, AdExchanger, and DailyDOOH, reinforcing billups' share of voice in the OOH space.

Secured 152 pieces of earned coverage including 110 on-message placements and 4 contributed articles, generating $8.87M in ad value equivalent and reaching over 952.68M unique visitors. Key releases — Outsight and Billie acquisitions, Cedara partnership, Attention metrics, APAC leadership, Middle East expansion, MediaBridge Global acquisition, and Sustainability — drove volume across Axios, Digiday, Adweek, Campaign, MediaPost and more. SMG also secured invites to 5 Tier 1 events including Fortune AI Breakfast, Adweek Best of Badass Bosses, and Forbes Cannes. Coverage grew +139% year-over-year into 2025.

SMG's first year with billups delivered 65 pieces of earned coverage — over 63% secured directly by SMG — including 35 on-message placements and 6 contributed articles. The program generated $189K in ad value equivalent and reached over 20.4M unique visitors. Key releases included the Global CSO appointment, TAC Media acquisition and Global CEO announcement, OOH Labs acquisition, and billups Analytics launch. Coverage grew +89% YoY, and +287% since SMG's program kickoff.